Performance Marketing
Building, managing and delivering ads.
Building revenue, traffic and audiences using paid advertising methods.
Passionate about combining creativity with data to build digital experiences that connect, convert and grow.
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Key strengths:
Full-funnel digital and social media campaign management
Performance analytics, reporting & insights
Audience targeting & segmentation
AI driven content & performance optimization
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Ad platforms
Experience in creating, managing paid acquisition as well as retention campaigns
Expertise in managing ads across all platforms
New and Custom Audiences
Optimizing
the
ads
Smart
Budget Allocations
Creating and defining Performance Goals along with the target audience and getting a compelling ad content placed. Setting up bidding and budgets as per requirements.
My Paid Media Skills
Just bidding and placing ads are not enough. Have optimized several ads and improved performances consistently over a period of time
Tools expertise
Experience in working on all major tools and platforms related with various Digital Ads
Specialized in Meta, Google and Taboola dashboard
Smart budgeting
Experience in budget allocation and ROI optimization
Performance-based budgeting
Dynamic resources allocation
Content marketing
Experience in content marketing and cross platform strategy for socials
Image ads
Video ads
Story ads
Interactive ads
CMS Tools
Experience in CMS - Shopify and Word Press
Understanding of GA4 and Shopify numbers to summarize ads performances and create or edit next action points/changes in paid media plans.
Also proficient in getting relevant API's integrated with Shopify as per website requirements.
